My support of Ameren has continued for three years. This work began with the development of a booklet describing HR initiatives as part of the Callaway Nuclear Plant’s documentation and extended to a video on the topic of contingent labor policies. I produced all elements of the video — from scripting through the final edit. Due to its proprietary nature, only a few snippets can be shown.

Additional work with Ameren includes HR related initiatives such as performance improvement planning and branding/infographic support.

Since 2008, I have provided creative support on a host of initiatives for BJC Healthcare. Projects included instructional design services, graphic design, and video production for St. Louis Children’s Hospital, Missouri Baptist Medical Center, Christian Hospital, Boone County Hospital, and Barnes Jewish Hospital.

SUPERKIDS PROMOTION

ConAgra Mills wanted to introduce its line of wholegrain flours into the foodservice market serving K-12 students. Working for Sales Development Associates as Creative Director, we came up with a campaign that not only introduced the company’s flours, but a way for their customers to introduce their products as well.

ConAgra Mills’ flour customers are food manufacturers that use the company’s whole grain flours in their food formulations. Our ideation was to create SuperKids as a campaign that offered foodservice directors nationwide the opportunity to sample ConAgra Mill’s whole grain flours, but to also sample the wide variety of such products as tacos, pizza rolls, and others made with the flour (Ultragrain and Sustagrain). As an integrated marketing campaign, the initiative resulted in improved customer loyalty and significant new business with K-12 public schools in the area of direct whole grain flour sales.

A website, directory of products that can be sampled (free) as well as push-pull elements were implemented. In fact, the program has been so successful that it continues today, some nine years later.

AGENCY: Sales Development Associates.

ART DIRECTOR: Gary Kleman Design

Creative support included branding and portal design of the company’s Learning Management System (WieseU), as well as promotional materials for employee awareness. In addition, I edited a variety of proprietary videos over the course of four years, and provided creative for posters and varied HR-related communications materials.

As a staff and freelance Creative Director, I developed a wide variety of materials for Daubert Chemical Company — a Chicago-based chemical manufacturer of adhesives and industrial coatings. Shown here are a few projects of note.

THE DAUBERT BRAIN AD. This ad that ran in industry trade publications was designed to grab the attention of manufacturers and communicate three things all at once: (1) the company provided superior adhesives; (2) its trimming line (Gotschild Systems) offered improved trimming capabilities; and (3) the Daubert representative was consultative and focused on business improvement.

DAUBOND VIDEO. I wrote the script and managed the editing of all elements in this production which was used in trade shows, on the Daubert website, as well as in customer presentations. Daubond work included a flash-based training program on the basics of thermoforming in Spanish and English languages. Note the Daubond video included testimonial sequences delivered by customers on the advantages of using Daubond in their operations. This footage was collected from a variety of video crews commissioned within 8 local markets throughout the U.S.

TRANSPORTATION INDUSTRY TOUR VIDEO. This video also used source footage acquired by video production companies within local markets. The tour was produced for use at trade shows and on the company’s website.

I developed various other projects for Daubert, including image ads commemorating the company’s 75 years in business, as well as product specific ads running in trade publications, and early design/development of the company’s online store.

As a freelance writer-creative director for Sales Development Associates, I wrote and produced these projects for Fairbanks Morse Pump (acquired by Pentair Water in 2012. Projects of note include the following.

GIWW WEST CLOSURE PROJECT

This project connects the dots for a perfect integrated content marketing campaign. Shooting the breeze with a Fairbanks engineer on a different project entirely, I learned that Fairbanks was about to install eleven massive water pumps (each capable of moving 20,000 cubic-feet-per-second) in post-Katrina New Orleans. The other dot was WEFTEC (an industry trade show serving waste water and flood control industry pros) that would be held in a month … in New Orleans. Obviously, let’s get the engineers to the site.

But let’s also bring the site to them. I went to New Orleans and commissioned a local photographer and video crew for a helicopter ride over the pump station. The pay dirt? Let’s get the beauty shot: The pump being lifted. During the same time frame, we captured video from Kansas City with the engineers involved.

The target audience (Wastewater/Flow System Engineers) convening at WEFTEC were greeted by banners, print materials, and this video playing at the Pentair booth. Booth invitations were emailed and sent via direct mail to previous WEFTEC attendees. Note that the video shown here has received 34,000 views and is still active on the Pentair website.

The video was intentionally produced docu-style: No scripting, just hearing from the engineers involved (as well as a supplier and chief project manager) would be interesting enough. As a content marketing vehicle, this project had legs galore — we’d tell the story on a special website, and use the video at the tradeshow as well. Emails to engineers nationwide with links to the site opened many doors.

INDUSTRIAL FIRE PROTECTION CAMPAIGN

This campaign introduces the company’s line of fire protection equipment to engineers in varied manufacturing, oil refining, and chemical industries.

The campaign included this brochure with technical information about the pumps used for industrial fire protection using high impact industrial application images.

The Industrial Fire Protection Video shown provided a central component to an overall integrated marketing campaign designed to open doors for Pentair marketing people. I wrote, shot and edited the video, using footage captured at the company’s (Aurora, IL) plant. Pentair’s newly formed Industrial Fire Protection team leader is the narrator.

Sales Development Associates wrapped other elements around this, which included a Kindle pre-loaded with the video, that was brought to the customer by the Pentair representative.

I shot all B-roll footage at the plant and used historical (public domain) images and stock video to complement the presentation.

AGENCY: Sales Development Associates

ART DIRECTOR: Gary Kleman Design; Pat Kennedy

This New Jersey based Management Consulting firm wanted a logo and branding that would stand out and speak to its broad experience as a productivity improvement company. I created the logo and married it with the Grecian feel you see here. I threw in the video as a way to grab attention on the company’s website which I also designed and produced. In addition, I carried the branding through in a series of fliers about the company’s practice areas.

This self-mailer introduced municipal bus lines in all major U.S. cities to the company’s new brake system materials. The campaign included a free trial of the brake lining material, with the requirement that the customer would provide an assessment over the course of time, and to meet with the Haldex Sales Rep during that period. The campaign captured business from the New York Transit Authority (among others). I served as the writer and Creative Director.

AGENCY: Sales Development Associates

ART DIRECTOR: Gary Kleman Design

Beta Gamma Sigma is the international Honor Society of the AACSB (American Academy of College Schools of Business). In three months, I designed a website, scripted three videos, and researched/wrote all of the articles for the Summer 2019 issue of Honors Magazine. Videos were narrated and edited by BGS personnel.

Creative support of the Incentive Research Foundation (IRF), and partners that include the Incentive Federation, the International Society for Performance Improvement (ISPI) and the Incentive Marketing Association (IMA) at large. For the IRF and Incentive Federation, my work included copy development, creative editorial, graphic design, and production services.

Not Shown: Instructional Design Services for the Incentive Marketing Association and certification training for Certified Professional of Incentive Management (CPIM). Materials included development of the ‘Principles of Results-Based Incentive Program Design’' curriculum and exam.

Additional creative support of the IMA and IRF strategic partners over the course of 15 years.

I hold a CPIM Certification.

I supported Sales Development Associates for over 20 years in concept design, copy, graphic design, and video production. Projects included door opener campaigns, integrated marketing initiatives, B2B advertising, tradeshow materials and more.

ConAgra Mills: Gluten Free Flour Promotion

American Buildings CD-ROM: Website Planner (2008)

Extraordinaire Paints: Promotion to channel partners included sales and stocking incentives, branding, copy development, and art direction.

Wyffels Hybrids: Market Research Survey

Pentair Industrial Pumps: Corporate Brochure

Mark Andy: Door Opener campaign — dead presidents

American Buildings: Strategy Game

Additional print materials demonstrate a broad background in varied industries, from propane to healthcare.