BRAND DOCUMENTARIES
A BRANDEMENTARY BREAKDOWN is what I call this re-brand following my website’s revision. I just wanted to call attention to it in a fun way.
Whether you call it a brand documentary, video documentary, documercial, or something else, a cogent and engaging story is golden. Nothing beats video to tell it.
The average user spends nearly 90% more time on a website having video (Hubspot.com) than websites that don’t. Companies that use video realize 41% more web traffic than those who don’t (SmallBizTrends).
MARY KAUSCH - THE ALIGNMENT PARTNERSHIP
Mary is a dynamo trainer and speaker — plus a thought leader in talent management, organizational alignment, and leadership. Her realism and passion for the topic makes it real. I repurposed her existing video footage into an engaging and compelling story.
DAUBERT CHEMICAL MUSIC VIDEO
We rented a chimp to promote a sound deadener product print ad for Daubert Chemical. (Hint: Hear no evil). I did this video just for fun.
I LOVED IT
REPURPOSED CONTENT can sing. A self-recorded iphone video captured by WFF Facility Services employees was married with stock and music. The end product pays well-justified tribute to the exceptional services this client provides.
GIWW — WORLD’S LARGEST PUMPING STATION
After Hurricane Katrina, Fairbanks Morse Pump (Div. Pentair) began the installation of the worlds’ largest pumping station. For waste and water treatment engineers, it’s big news. I got the story, pursued it with the client and built a tradeshow and integrated marketing campaign around it.
STM LEARNING — PROMOTING AWARENESS OF MALTREATMENT
STM Learning is a leading publisher of scientific, technical, and medical educational resources. This should open your eyes.